The Mass Media Should Be Highly Responsible

ELTU 1001 Presentation Outline Name Chan Yu Yan,Fiona SID 1155032656 I. Topic The mass media should be highly responsible to the problem of childhood obesity in Hong Kong II. Introduction ?Opener Ask question whats childhood obesity in your prospect? ? Background To provide statistics about the % of population of having childhood obesity in Hong Kong (To show the seriousness of the problem) ? Purpose/Objective To persuade the government and the public to accommodate that the mass media is the key determinant that leads to childhood obesity through the means of television especially. Stance The mass media is the most influential stakeholder in affecting the abrasiveness of the problem when compared to familys influence and primary education in Hong Kong. ?Preview To compare the effectiveness of the mass media and the primary schools in solving the problem. III. Body 1. The reportage of the receiver ?The public v. s. primary students -Advertisements are published through the mas s media, such as television and radio, the recipients of the advestisements are the general public ? Parents are conscious ? teach their children about the correct value -Primary school policies (e. g.PE lessons) only influence the primary students, who may non be able to understand the purpose of these policies? not seriously followed 2. academician studies showing the influences of the mass media on affecting the lifestyle of the obese children. ? A number of studies have confirmed that obesity is directly relate to the number of hours spent watching television (Dietz and Gortmaker, 1985, 1993 Gortmaker et al. 1990). ?Attractive commercials advertising food and drink(Bar-Or et al. , 1998 James, 2002) that promote foods that are not recommended for the optimal development of health and fitness of children(Parizkova and Hills, A.P. , 2005) ? IV. culture Summary / Concluding statement The mass media is one of the most important channel in affecting the childhood obesity problem in Hong Kong. V. References Books, Websites, and so on 1. Parizkova & Hills, A. P. (2005). Childhood Obesity Prevention and Treatment. Florida CRC Press. 2. Non-communicable Diseases Aware,3(9). (2006). Retrieved November 10, 2012 from Centre for Health Promotion, incision of Health Web site http//www. chp. gov. hk/files/pdf/grp-NCDAware-en-20060915. pdf 3. Bagchi, D. (2011).Global perspectives on childhood obesity current status, consequences and prevention. Boston Academic Press/Elsevier. 4. Hui, S. C. (2007). CUHK Sports Science and Physical Education Department Releases Survey Results on Childhood Obesity in Hong Kong. Retrieved November 10, 2012 from The Chinese University of Hong Kong, The Sports Science and Physical Education Department Web site http//www. cuhk. edu. hk/cpr/pressrelease/070525e. htm 5. Kulkarni, A. (2010). Mass Media Influence. Retrieved November 22, 2012 from http//www. buzzle. com/articles/mass-media-influence. html